Econsultancy×Uptime：2026全球营销行业未来趋势报告（第七版）（英文版）（19页）.pdf

1、The Future of MarketingAbout this researchThe seventh edition of Econsultancys Future of Marketing report brings together survey results from more than 1,000 marketing professionals and insight from Econsultancys own internal experts to examine the trends shaping the industry.It examines marketers p

2、lans,priorities and concerns for the coming two years.About Econsultancy,powered by UptimeEconsultancy helps marketing and ecommerce teams develop and apply the skills they need to the business challenges they are facing today.We have now joined forces with Uptime,the worlds first intelligent,proact

3、ive learning and wellbeing platform.This partnership brings together Econsultancys trusted insight and industry leading learning programmes with Uptimes strength in premium content,smart technology and global IntroductionThree key storiesEach year that Econsultancy undertakes this research our analy

4、sis reveals a few key stories set to dominate the practice,experience and the future of marketing.Some of these are novel each edition;others build on the results and realities of past years.This edition three stories emerged.The first-the realities of marketing in an AI-infused environment:from the

5、 possibilities offered by new AI integrations and their reception from consumers through to the rise of workslop.This is the year the promises as well as the risks of GenAI began to hit marketers daily realities.Our second key story focuses on the customer and on changing experience expectations.Dub

6、bed the CX arms race,this year sees opportunities for brand new personalised experiences and rising customer expectations meeting with the perennial problem of data readiness.Deeply interconnected with both of those themes is our third key story:that of the human competitive advantage.Key to tapping