UMS：2026年中国社交媒体指南（英文版）（40页）.pdf

1、CHINA SOCIAL MEDIA PLATFORMS GUIDE01P3INTRODUCTION05P27ADDITIONAL PLATFORMS03P5A DIFFERENT WORLD07P38ABOUT US02P4MOBILE LANDSCAPE06P36MARKETING TIPS04P6KEY PLATFORMS08P39CONTACT USWECHATDOUYINREDNOTESHOPPINGVIDEOOTHERSP7P28P13P31P19P342WWW.UMSSOCIAL.COMCHINA SOCIAL MEDIA PLATFORMS GUIDECHINA SOCIAL

2、MEDIA PLATFORMS GUIDEINTEGRATED NEWS,SEARCHCONTENT FEED18.5 hr60.4 hr62.9 hr57.9 hr224.1 hr24.4 hrONLINE VIDEOMESSAGING/NETWORKINGGAMING/ENTERTAINMENTSHORT VIDEOHOURS SPENT ONLINE,ON MOBILE,PER MONTH IN CHINAChina is home to one of the worlds largest andmost active online populations,accessing thein

3、ternet daily on their smartphones.This mobile-first internet grew during the pandemic,with people spending more time online and relying on their smartphones for critical information and purchasing essential goods and services.People in China now spend around 224.1 hourson their mobile devices every

4、month,performinga variety of tasks while they are at work andconsuming a range of content in their spare time.This presents a significant opportunity forinternational brands to reach consumers byadvertising on popular platforms or establishingan official brand presence online in China.In this guide,

5、we will explore the current state ofsocial media and messaging platforms in China,the demographics for each and the methodsavailable to reach over 1.267 billion monthly activeusers.3WWW.UMSSOCIAL.COM1.INTRODUCTIONCHINA SOCIAL MEDIA PLATFORMS GUIDESmartphones host a unique ecosystem of appsfor users

6、in China.Messaging,search,shopping app,food delivery,news,short video,ride hailing,payments can be accessed within a single app.This has changed the way hundreds of millions of people in China conduct their daily lives.In major cities,mobile payments dominate daily transactions.Chinese netizens(citi