1、U.S.Identity Preserved Soy in Developing and Emerging Markets:Lessons and OpportunitiesWISHH Asia DivisionMarch 23,2026Three Pillars:Trade,Development and Food Security WISHH Programs and Activities In-Country or Regional Representatives Technical Experts Immersion Training Trade Teams Live and Virt
2、ual Trade Lead FacilitationLeveraging partnerships to meet with the protein needs of 8 billion consumers.Recent Event Highlight:Trade Opportunity Preview Summit(TOPS)Taiwan October 2025Concept:Soy food market leaders from Cambodia,Myanmar,and Sri Lanka visited Taiwan,a market with a more developed s
3、oy food value chain.Program:Participants visited both a soy food plant and equipment manufacturer,attended a seminar that included speakers from USIPA,NCI,USSEC,and more,which was followed by one-on-one meetings for participants with the expert speakers,and then a visit to see local supermarkets pro
4、ducts and marketing.Faces and Voices of New IP U.S.Soy MarketsDr.Athula MahagamageIn-Country RepresentativeSri Lankaamahagamagect.soy.orgThae Ei PhyuIn-Country RepresentativeMyanmartphyuct.soy.orgSambath SakIn-Country RepresentativeCambodiassakct.soy.orgWhat are the key opportunities for IP U.S.soy
5、in Sri Lanka?Sri Lankan Soy Foods MarketSegmentPrimary IngredientEstimated Annual VolumeCereal BlendsWhole Soybeans5,000 MTWhat are the key opportunities for IP U.S.soy in Sri Lanka?Sri Lanka:New Market OpportunityThe next growth frontier in Sri Lanka is the food sector.Identity Preserved soybeans w
6、ill not compete in volume with feed soy,but will create high-value food industries,plant protein products,nutrition foods,and export-oriented food manufacturing.Therefore,Identity Preserved soybean should be considered not just as a commodity,but as a strategi