开启未来.pdf

1、 Uncorking the FutureMeaning Over Metrics by Louis Monoyudis How can I grow revenue?327%327%1,829%327%1,829%50,000Do you like my swagger?TransformationTransformationVitalityTransformationVitalityConfidence1.Brands leaning into belief 1.Brands leaning into belief 2.Where brands get stuck1.Brands lean

2、ing into belief 2.Where brands get stuck3.How to apply this immediatelyFolk&MythTasting RoomsTasting RoomsChoose YouTasting RoomsChoose YouLoyalCustomersBelief is Our Last True AdvantageThe State of the Wine IndustryCurious but distracted?Renting attention?Curious but distracted?There arent any silv

3、er bullets?!Enough Already!FeaturesThread CountBattery LifeOrganicFeaturesThread CountBattery LifeOrganicFeaturesBenefitsEmotionThread CountBattery LifeOrganicSofter sheetsLess time chargingFewer chemicalsFeaturesBenefitsEmotionThread CountBattery LifeOrganicSofter sheetsLess time chargingFewer chem

4、icalsFeaturesBenefitsEmotionThread CountBattery LifeOrganicSofter sheetsLess time chargingFewer chemicalsFeaturesBenefitsEmotionYou deserve the best!FreedomControl your healthOrganicBiodynamicBarrel aged for X monthsFeaturesBenefitsEmotionOrganicBiodynamicBarrel aged for X monthsSmooth tanninsFull-b

5、odiedGreat with salmonFeaturesBenefitsEmotionOrganicBiodynamicBarrel aged for X monthsSmooth tanninsFull-bodiedGreat with salmonFeaturesBenefitsEmotion?What does your wine mean in someones life?What moment does it sit inside?What does it allow them to feel?The adventurous guest bringing something ne

6、wThe host who makes people feel taken care ofThe aficionado who knows the story behind what they pourYour Brain on Data Your Brain on StoriesI Cant Believe It!I Struck Gold!1.Less focus on features&benefits1.Less focus on features&benefits2