解锁人工智能可见性.pdf

1、Unlocking Unlocking AI VisibilityAI VisibilityA GEOA GEO-First Approach First Approach to Discoveryto DiscoveryQuick IntroductionJustin NolandVP,Digital ExperienceAmericasShem SwerkesHead of Digital InnovationGlobalTreasury Wine EstatesA global leader in wine-We combine world-class winemaking with w

2、orld-class brand marketing.The AI Conversation We ArentHaving20232023-2024:2024:The era of Input(Prompting AI to do work for us).20252025-2026:2026:The era of Output(Consumers asking AI to find us).The Reality:The Reality:We are optimizing our operations but ignoring our visibility.Reality Check:The

3、 Gatekeeper has ChangedWake Up Call for All of UsIn the old world,you could buy your way to the top of the page with ads,or SEO your way to the top with keywords.But AI is a different kind of But AI is a different kind of gatekeeper.gatekeeper.It reads everything-your reviews,your tasting notes,your

4、 unhappy customers on Reddit-and delivers it into an answer.Welcome to the Era of the AnswerIf AI doesnt trust your brands authority,you dont just get ranked loweryou get left out of the you get left out of the conversation entirely.conversation entirely.The Brand RiskYou Are the Answer,or You Are I

5、nvisible.You Are the Answer,or You Are Invisible.The Wine Exclusion RiskWhat happens What happens when AI when AI doesnt see doesnt see wine as the wine as the answer at all?answer at all?Understanding Generative Engine Optim ization Changing StrategiesFor the last 15 years,our digital playbook was

6、simple:Master SEO.Great content wins.If we ranked for best Napa Cab or organic ros,we won.We optimized for keywords,we bought ads,and we trusted the algorithm.The digital world is shifting,and our strategy needs to shift with it.Lets talk about how!SEO:Search Engine OptimizationSEO is a Librarian.If