从短信到RCS、人工智能及其他.pdf

1、The Panel:Erica BrooksMayacamas VineyardsKristine MasonJoseph Phelps VineyardsJennie GilbertRedChirpRCSA new type of message is coming to A2P texting!Key featuresWhy are we so excited about RCS?A new level of trust These messages do notcome from a phone number Instead,they come from a business There

2、 will be a more strictregistration and vetting processSupport more rich media include higher resolution images and videos and image carousels inside your text messageKey featuresWhy are we so excited about RCS?Access to moreanalytics With access to read receiptsEnable more interactivity With call-to

3、-action buttons like buy now or confirm reservationBranded without being savedThe conversation itselfIf you click on the senderMarketingexample:SMSRCSWhat we dont know yet:When it will beavailable forbrands like you specifically,toalcohol contentWhat theregistration andvetting process willrequire an

4、d costHow much RCSmessages will costPanelists:Your Thoughts on RCSThe carriers are not allowing alcohol content in the beta testing of RCSDid you notice?When you send a message:SenderABC WineryCSPRedChirpConnectivity PartnerSending CarrierAggregatorMNOAT&T,Verizon,T-MobileConsumer handsetA few days

5、before ChristmasOne aggregator.Suspendedmessaging for 3wineries Saying directpromotion ofalcohol is notallowed We pushed backwithin the formalprocess The suspensionswere lifted(withoutany furthercomment)There have beenno moresuspensions Weve been busy,trying to get moreclarity and get youmore option

6、sBefore Christmas:We then:Since then:This is where other SMS platforms wouldrun.This is where RedChirp canshine.You need more paths through the carriers ecosystem:This is called multi-homing.RedChirpSendingCarrer#2310DLC4Toll-freeRedChirpRedChirpSendingCarrier#1SendingCarrier#3110DLC(aka local)2Toll