1、2026 Global Emerging Markets2026 B2B Payments Trends White PaperContentAre Emerging Markets Still Worth Entering1Why Do Orders Come In But Profits Dont2Payment as Growth:Taking Control of Global Cash Management3End-to-End Cash Management Capabilities:The PhotonPay Solution4IntroductionGlobal trade h
2、as never been so full of opportunities nor so full of uncertainty.In emerging markets,payment and cash management capabilities are becoming the defining factor in whether companies can convert orders into profits.Against the backdrop of supply chain restructuring and ongoing geopolitical shifts,the
3、economic landscape is undergoing a profound transformation.Growth in the traditional demand system centered on Europe and the United States is slowing,while emerging markets such as Southeast Asia,Latin America,and Africa are gradually becoming the primary drivers of global demand growth.For enterpr
4、ises,going global is no longer a phase of strategic choice,but a key variable in determining how far they can grow.However,behind these growth opportunities,a more pressing contradiction is emerging:an increase in orders does not necessarily translate into an increase in profits.In emerging markets,
5、the rapid release of transaction demand coexists with the uneven development of payment and financial infrastructure.Lengthy global payment chains,extended settlement cycles,exchange rate volatility,and compliance constraints all contribute to the continuous erosion of capital in transit.The core ch
6、allenge for enterprises is shifting from can we sell to can we bring the money home.This shift has transformed payment and cash management capabilities from traditional back-office support functions into critical infrastructure that influences operational efficiency and profit structures.Against thi