Redtorch：2026年全球体育资产研究报告（英文版）（16页）.pdf

1、 2026 Redtorch AgencyFebruary 2026Global SportsProperties2026Dear friends and colleagues,Welcome to the 2026 edition of SportOnSocial Global Sports Properties.Over the past year,global sport has entered a new phase one defined less by steady growth and more by volatility,fragmentation and shifting p

2、atterns of attention.Some properties are building sustained momentum,while others are finding it harder to maintain relevance in an increasingly dynamic and complex landscape.This years report introduces two new lenses to help make sense of these shifts.First,weve expanded our tiering system to comp

3、are performance across properties of different scale.Second,weve included a regional spotlight on the Middle East to explore how attention behaves in a fast-growing but structurally distinct market.Using global search behaviour as a key indicator of brand health,we explore where attention is growing

4、,where it is stabilising,and where it is starting to erode and what this means for the future value of sports properties.Our aim,as always,is not simply to rank performance,but to surface the signals behind it.The insights in this edition point to a market where product design,narrative continuity a

5、nd audience habit now matter as much as scale,heritage or distribution.We hope the report provides a useful lens for strategic decision-making as well as a starting point for deeper conversations about how sport remains relevant,competitive and valuable in the years ahead.Karishma RiarHead of Resear

6、ch&InsightsRedtorch SportOnSocial-Global Sports Properties 2026 Report2MethodologyRedtorch SportOnSocial-Global Sports Properties 2026 Report3Google holds over 90%of the global search engine market share and serves nearly 4 billion users worldwide.Within the SportOnSocialframework,Google Trends is u