Forsta：研究机构的新黄金时代白皮书（英文版）（39页）.pdf

1、The new golden age for research agenciesWHITE PAPER20221.Premium advice&expertise2.Process automation&efficiency3.Blended technology&services4.Connecting research&Human Experience1.Inject emotion2.Incorporate behavioral data3.Leverage artificial intelligence4.Develop HX capabilities 5.Tell stories t

2、hat inspire action6.Create intellectual property with software&services 1.Comprehensive features 2.Open integrations3.Ease of use4.Adaptability&white labeling 5.Expertise&support services OverviewContact us 1.Winning strategies for the golden age3.Selecting the right tech partners4.About Forsta2.Hig

3、h growth opportunities for agenciesContentsThis paper is for anyone who works in a research agency and wants to feel inspired by the opportunities ahead.Introduction The new golden age for research agencies Forsta white paper 2022 Forsta,2022.All rights reserved.2/38The market for data,analytics and

4、 insights is growing strongly,diversifying rapidly and reaching new customers.Growth is healthy.Between 2020 and 2023,global industry turnover is forecast to increase by 33%to over$100bn1.Sources are changing.Market research data is being combined with signals from digital analytics,social listening

5、 and experience feedback.Suppliers are multiplying.Management consultants,software companies and data providers are used alongside full-service research agencies.And the users of all this information are proliferating.Designers,consultants,data analysts,product managers,brand marketers and dozens of

6、 other roles need insights into their audiences so they can create new products,design better ads and improve the customer experience.The growth in demand presents opportunities and challengesAs companies embrace the principles of Customer Centricity,Human-Centered Design and Experience Management,m