品牌金融（Brand Finance）：2026年肯尼亚品牌价值25强年度报告（英文版）（43页）.pdf

1、Kenya 25 2026 The annual report on the most valuable and strongest Kenyan brandsSix Kenyan banking brands feature in the top 10,highlighting the sectors dominance +The banking sector represents 56%of the top 25s collective brand value at KES196 billion+Equity Bank remains the most valuable brand for

2、 the third consecutive year+28%growth:CIC Insurance Group becomes the fastest-growing brand,marking a shift in the nations consumer spending trends+Tusker maintains its position as the strongest brand,solidifying its cultural and commercial relevance in the country+M-PESA leads sustainability percep

3、tions across environmental,social,and governance pillarsBrand Finance Kenya 25 3 2026 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Introduction 6Walter Serem,Regional Manager,Brand Finance Kenya Country Overview 7Valuation Analysis 9Most Valuable Ken

4、yan Brands 2026 10Fastest Growing Brand Value:13 CIC Insurance GroupBrand to Watch:M-PESA 14Brand Strength Analysis 15Sector Analysis 18Banking 19Retail 22Telecoms 24Sustainability Analysis 27Brand Spotlight 29KCB Group30Rosalind Gichuru,Group Director,Marketing&CommunicationsBrand Value Ranking(KES

5、m)34Methodology 35Our Services 41Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firmregulatedbytheInstituteofCharteredAcco

6、untants in England and Wales,is the firstbrandvaluationconsultancytojointheInternational Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing Accountability Standards Board.Priding our