尼尔森IQ：2026年全球美妆市场洞察报告：20位专家视角（英文版）（28页）.pdf

1、 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary2026Global Beauty ViewsExpert perspectives,from Mexico to Saudi Arabia20Discover the evolving beauty preferences around the worldK-Beauty,beyond KoreaWhen Inflation Reshapes RoutineThe forces driving a new approach to beauty

2、in 2026Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.Beauty and personal care in 2026 are shaped by forces that are at once global and deeply local.Across markets,consumers are navigating economic uncertainty,cultural change,and rapidly evolving expectations of what beau

3、ty should deliver.What stands out most is not a single trend,but a pattern of consistency beneath the variation.From Seoul to So Paulo,we see a shared shift toward higher efficacy,greater ingredient awareness,and more intentional routines.Digital platforms continue to redefine how people discover an

4、d evaluate products,while wellness,simplification,and self-expression are becoming universal lenses through which beauty is experienced.Yet these themes do not unfold in the same way everywhere.Inflation,demographics,regulation,and cultural context shape how consumers prioritise,trade off,and adopt

5、new ideas.In this environment,success depends less on chasing trends and more on truly understanding people,how they live,what they value,and how those values translate into purchase decisions.Insight,measurement,and local perspective become essential tools for navigating complexity and making confi

6、dent,informed choices in a market that is moving quickly and often unpredictably.Inside An Evolving Beauty MarketTara James TaylorGlobal Beauty Vertical Lead,NielsenIQConfidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.ContentsAustraliaBrazilCanadaChinaColombiaEgyptFranceGerma