1、The 2026 Wholesale Landscape:Driving Growth in Todays Fashion Market+Trench CoatBeigeDelivery:Units Ordered:October6Cost:Retail:USD 950.00USD 2300.002Table of Contents4861013Brands Are Tapping Into Wholesales PotentialFlexibility Is FundamentalBuyers Are Prioritizing Newness&EfficiencyIndependent Re

2、tailers Continue To RiseHow To Capitalize On Wholesales Upward Curve3The fashion industrys tumultuous period of tariff changes appears to be coming to an end,with a calmer and more encouraging climate on the horizon for brands and retailers in 2026.Weve analyzed transaction data on JOOR and gathered

3、 feedback from our extensive global network of brands and retailers to understand how the industry is changing for the better.This whitepaper presents key data-driven insights from this analysis,along with practical strategies to help you prepare for a successful year ahead.34Brands Are Tapping Into

4、 Wholesales PotentialConfidence has returned to both brands and retailers following tumultuous times,and the fashion wholesale sector emerges as a continued source of growth.In a recent JOOR survey,73%of brands reported their current sales are equal to or greater than last year,with 44%noting that w

5、holesale sales volume in particular has risen.In a positive sign,retail buyers are also eagerly returning to market after last years challenges.Nearly two-thirds(64%)of buyers reported having a flat or higher open-to-buy budget compared with last year,indicating the wholesale industry shows no signs

6、 of slowing.MAJORITY OF BUSINESS COMES FROM WHOLESALEBrands stated that 54%of their overall sales volume comes from wholesale distribution,reinforcing the importance of this channel to their business.WHOLESALE REMAINS THE MOST PROFITABLE CHANNEL55%of brands confirm wholesale is their most profitable