Metricool ：2026年领英平台研究报告：基准、趋势与绩效数据（英文版）（42页）.pdf

1、LinkedIn StudyBenchmarksTrendsPerformance Data673,658 posts analyzed2026A snapshot of 2026 Impressions on Company Pageposts with links63%+Higher engagement on Personal ProfilesClicks per post5%+Comments when posts include a question77%+Personal ProfilesoutperformCompany Pages10K17%-Comments11XMore i

2、nteractions from carousels than images14%+Engagement51%+48hHalf of a posts lifetime impressions happen here3 3Create your account LinkedIn in 2026FormatsContentBest hoursConclusionsIndustriesCompany vs.PersonalGrowthAccount sizeWe believe in data,and thats why we measure it:to get a real understandi

3、ng of whats happening on social media.And so do the more than 3.5 million professionals from American Express to a Chicago family-owned real estate company,who use our tool every day to plan,schedule,and analyze their content.Join them and start taking control of your social media.Join Metricool now

4、WereLinkedIn isnt just a social network for job hunting anymore,its the place where conversations between professionals happen.And because of that,its becoming a bigger and bigger part of brands social media strategies.Over the past year,LinkedIn accounts connected to Metricool grew by 88%.But how a

5、re brands using it?And whats working on the platform in 2026?To find out,we analyzed nearly 65,000 accounts,including both Personal Profiles and Company Pages,and pulled together the trends,formats,and best practices shaping the platform right now.4 4Create your account IntroSampleLinkedIn in 2026 a

6、t a glanceThe invisible interactions3567Company Pages vs.Personal AccountsGrowing on LinkedInPerformance by sizeMost used formats8111322LinksHashtagsCommentsContent lifespan31323437Best hoursConclusionsMethodology383940Performance by format25LinkedIn Pages,by industry305 5Create your account LinkedI