RedThread Research：2025人力分析技术：从高速增长转向战略重塑（英文版）（38页）.pdf

1、People Analytics Technology 2025:Pivoting from Rapid Growth to ReinventionPriyanka Mehrotra and Stacia GarrPEOPLE ANALYTICS TECHNOLOGY 2025:PIVOTING FROM RAPID GROWTH TO REINVENTION 2025 RedThread Research.All Rights Reserved.2ContentsPeople Analytics Technology 2025:.1 Pivoting from Rapid Growth to

2、 ReinventionTL;DR.5Introduction .6The current and future state of the PAT market:.8 Slower,Gen AI-powered growthThe overall market grew,but at a slower rate .8Vendors lowered their growth expectations for 2025 .11Vendors are betting on Gen AI and LLMs for 2025 .13Market growth:Implications .15Pricin

3、g and purchasing process:More expensive and collaborative .16PAT solutions are pricier than before .16People analytics and CHROs lead the purchasing process .17Pricing and collaboration:Implications .20Partnerships:Ecosystem-heavy,tipped toward vendors advantages .21Most vendors rely on partnerships

4、 to drive revenue and support customers .21Vendors see partnerships as leading to better strategic alignment .23 and faster time to value for customersPatnerships:Implications.24Data ethics and transparency:Better on the inside,worse on the outside .25Vendors focus inward,but support customers less,

5、on ethics.25Vendors revert to old practices around data transparency .28Data ethics and transparency:Implications .29Putting these insights to use .30Recommendations for PAT buyers .30Recommendations for PAT vendors .31Conclusion .32Appendix 1:Authors&contributors .33About the authors .33About the c

6、ontributors .34Appendix 2:Methodology.35Appendix 3:Demographics .36PEOPLE ANALYTICS TECHNOLOGY 2025:PIVOTING FROM RAPID GROWTH TO REINVENTION 2025 RedThread Research.All Rights Reserved.3About RedThreadSure,were experts in performance,people analytics,learning,and D&Iand were well-versed in the tech