品牌金融（Brand Finance）：2026年尼日利亚品牌价值25强年度报告（英文版）（41页）.pdf

1、Nigeria 25 2026 The annual report on the most valuable and strongest Nigerian brandsBanking brands represent 61%of Nigerias collective brand value,with Access Bank,Zenith Bank,and GTCO ranking in the top three +Access Bank remains Nigerias most valuable brand for the fifth consecutive year+First Ban

2、k of Nigeria becomes the strongest brand in the ranking+Seplat Energys brand value almost doubles this year,becoming the nations fastest growing brand+FCMB Group makes its debut in this years ranking at 13th placeBrand Finance Nigeria 25 3 2026 All rights reserved.Brand Finance Plc.ContentsForeword

3、5David Haigh,Chairman&CEO,Brand Finance Introduction 6Babatunde Odumeru,Managing Director,Brand Finance Nigeria Country Overview 7Valuation Analysis 9Most Valuable Nigerian Brands 2026 10Fastest Growing Brand Value:Seplat Energy 12Brand to Watch:FCMB Group 13Brand Strength Analysis 14Sector Analysis

4、 17Banking 18Retail 21Telecoms 23Brand Spotlights 25Access Bank 26Amaechi Okobi,Chief Communications OfficerUBA 29Alero Ladipo,Group Head:Brand,Marketing&Corporate CommunicationsBrand Value Ranking(NGNm)32Methodology 33Our Services 39Our teams have experience across a wide range of disciplines from

5、marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the Internatio

6、nal Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to