Aspire：2026年网红营销状况报告（英文版）（46页）.pdf

1、The StateofInfluencerMarketing20262 IntroductionPricing&BudgetCampaign Production&StrategyThe Current State of Influencer MarketingSocial Channel TrendsLooking Forward3238351442Understanding the Data This Years Key Findings Average Cost MetricsPricing DiscrepanciesPaid Media KPIsLets Talk BudgetCrea

2、tor RatesInfluencer Marketing is Resilient,Even Under PressureAI is Powering Scale(But Not Replacing Talent)Hi-Fi Content Returns to Our FeedsCampaign OverviewCampaign BreakdownWhat Channels are Brands Investing In?What Channels are Creators Investing In?Average Engagement Rate by Follower CountAver

3、age Engagement Rate by PlatformTrends by Channel5 Best Practices for 2026Our 2026 PredictionsIntroducing AspireTable of ContentsIntroductionUnderstanding the Data This Years Key Findings 4InTroducTIonUnderstanding the DataWere excited to share our annual industry benchmark report,The State of Influe

4、ncer Marketing,for the 8th consecutive year.This report uses statistics from Aspires internal data,as well as surveys of nearly 900 marketers and creators,to reveal insights about the ever-evolving influencer marketing industry.Through our partnerships with Meta,Pinterest,and TikTok,we gain API acce

5、ss to deeper audience insights from our creators across various platforms.Hundreds of thousands of creators also grant us access to performance data from their official social accounts,which allows us to track real-time,first-party data so we can share our learnings in reports such as this one.Avera

6、ge engagement metricsInfluencer pricing benchmarksCampaign trendsOur predictions for 2026And much moreThis year,were leveraging this data to dive deep into:?eyesparkles5InTroducTIonAbout the marketers surveyed:Industry of brands surveyedProgram management of brands surveyedBusiness size of brands su