Spate：2026不确定时代下的新抱负准则：对消费者品牌忠诚选择的影响研究报告（英文版）（61页）.pdf

1、The New Codes of Aspiration in an Age of UncertaintyAnd what it means for the brands consumers choose to stay loyal to.SPATES METHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search,TikTok,and Instagram.The Spate dashboard analyzes more than 9

2、00 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150 million posts on TikTok,an

3、d 50 million Instagram postsArtificial Intelligence and machine learning to identify clustersTrends classification for insights and implicationsSPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS CONSIDERATIONINTENTPURCHASESocial Media is about consumers aspirations.Consumers are building the p

4、ersona of who they want to be,not necessarily reflecting their actual behaviour.Search,a“digital truth serum,reveals an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to a correlative study,search is a strong i

5、ndicator of future sales.PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDSBETAWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEXThe Popularity Index combines data from digital platforms currently including Google,TikTok,and Instagram to show how popular a category or trend is.For example,

6、looking at the graph on the right,the trend for“Toner in the US grew by 2.6%over the past year.The index measures how“Toner compares to all other beauty trends on these platforms.It adjusts for growth differences on each platform to accurately reflect the increase in popularity.The Popularity Index