CaliberMind&MartechTribe：2026年营销归因状况报告：构建营销控制塔（英文版）（26页）.pdf

1、April,2026The State of Marketing Attribution 2026A Research Report by Scott Brinker and Frans RiemersmaSPONSORED BY:Building the Marketing Control TowerThe State of Marketing Attribution 2026SponsorsAuthorsThis report is sponsored by CaliberMind.2026 Marketing Technology Media,LLC and MartechTribe B

2、.V.Design and cover art by Angela Ribeiro da Silva at Dattura StudioScott Brinker,dubbed the“godfather of martech”by Ad Age,has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog.Previously,he served as VP platform ecosystem

3、at HubSpot,and before that he was co-founder and CTO of ion interactive,a pioneering no-code platform for creating interactive content.He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.He holds graduate degrees in computer science a

4、nd management from Harvard and MIT.He jointly produces the MartechMap marketing technology landscape with Frans.Frans Riemersma is a marketing technologist,researcher,and advisor.With over 30 years of consulting experience,he blends qualitative expertise with quantitative Martech data on stacks,vend

5、ors,and requirements,all consolidated in a proprietary Martech Data Warehouse.These insights power industry reports and tailored benchmarks for global enterprises through his company,MartechTribe,which specializes in Martech research and benchmarking.Together with Scott Brinker,he produces the Marte

6、chMap,the definitive overview of the marketing technology landscape.Frans is the author of A Small Book on Customer Technology,co-author of Marketing Tech Monitor and Hello Firstname,and a regular contributor to Martech.org and CMSwire.He frequently lectures at Business Universities,Business Schools