1、1The most comprehensive analysis of GLP-1 users to date,based on 58,008 surveys.The GLP-1 ConsumerGLP-1 medications have moved from niche diabetes treatments to mainstream cultural phenomena.This report answers two core questions:who are GLP-1 users,and what do their behaviors and preferences mean f

2、or brands?The brand-consideration data,covering 3,081 brands,reveals that GLP-1 users show higher purchasing consideration for 99.9%of all brands measured,with an average uplift of+12.9 percentage points.The audience-profile data,based on 58,008 U.S.adults,explains why:GLP-1 users are wealthier,bett

3、er educated,more digitally engaged,more socially active,more politically engaged,and more optimistic about the economy than the average American.The result is a consumer archetype that defies easy categorization.GLP-1 users are simultaneously health-conscious and impulsive,status-driven and communit

4、y-oriented,disciplined about food and enthusiastic about indulgent brands.They are not a health niche they are an affluent,hyper-engaged,aspirational consumer segment that happens to manage weight with modern pharmaceuticals.And as GLP-1 prescriptions continue their rapid growth,this segment will on

5、ly become more commercially important.Executive Summary21.GLP-1 users are markedly more affluent and educated than the general population.The share earning over$100,000 is 31%(+17pp compared to all adults).2.They are far more engaged with novelty,status,and social currency than the average adult.The

6、se are consumers primed for premium products,limited editions,and brand storytelling that appeals to aspiration and belonging.3.The”impulsive health-conscious paradox”is perhaps the most revealing tension in the data.49%of GLP-1 users“tend to be impulsive”(vs.38%of all adults),yet 74%say health is t