Placer.ai：2026年购物中心制胜之道研究报告（英文版）（12页）.pdf

1、 Table of Contents Key Takeaways:4 Here to Stay 5 Traffic Resilience 5 The Convenience/Experience Divide 6 Indoor Malls Lean Into the Hangout Economy 7 Indoor Mall Dwell Times on the Rise 8 Open-Air Centers Anchor the Weekly Routine 9 Outlet Malls at a Crossroads 10 Going the Distance?11 Strategic C

2、larity for the Win 13 2026 Placer Labs,Inc.|More insights at placer.ai|2 Key Takeaways:1.Mall traffic is proving resilient across formats.Indoor malls and open-air centers have posted consistent YoY visit growth,outlet declines have been modest,and early 2026 data shows renewed momentum across all t

3、hree formats.2.Performance is increasingly defined by the convenienceexperience divide.Growth in short visits and extended stays alongside declines in mid-length trips shows that consumers are gravitating toward trips with a clear purpose,favoring either efficiency or immersion.3.Indoor malls are st

4、rengthening their role as experiential“third places.”Rising dwell times and strong engagement from younger,contemporary households position indoor malls as leading destinations for longer,experience-driven trips.4.Open-air centers are winning the weekly routine.A higher share of short,weekday visits

5、 along with strong appeal among affluent families underscores their role as convenient,essential retail hubs.5.Outlet malls are at a crossroads.As off-price and online alternatives erode their treasure-hunt advantage and long-distance visitation softens,outlets face a strategic choice between deepen

6、ing local relevance and reinvesting in destination appeal.6.Strategic clarity will determine the winners.The malls that thrive will be those that intentionally optimize for convenience,experience,or a disciplined integration of both.2026 Placer Labs,Inc.|More insights at placer.ai|3 Here to Stay Des