戴德梁行：2026欧洲奢侈品零售地产市场研究报告（英文版）（49页）.pdf

1、E U R O P E A NR E P O R T 2 0 2 6C O N T E N T SCREDIT:SAVVAPANF PHOTO|ADOBE STOCKINTRODUCTION04KEY TAKEAWAYS0601EUROPEAN LUXURY MARKET&REAL ESTATE TRENDS10LUXURY RETAIL MARKET TRENDS12OUTLOOK34LUXURY RETAIL REAL ESTATE TRENDS22KEY LUXURY STREETS STATISTICS AT A GLANCE38LUXURY RETAIL IN GLOBAL GATE

2、WAY CITIES2802MARKET REPORTS42FRANCEPARIS44BELGIUMBRUSSELS68ITALYMILAN ROME48THE NETHERLANDSAMSTERDAM72UNITED KINGDOM LONDON52CZECH REPUBLIC PRAGUE76GERMANYMUNICH56SWITZERLANDGENEVA ZURICH80SPAINBARCELONA MADRID60SWEDENSTOCKHOLM84PORTUGALLISBON64DENMARKCOPENHAGEN8803CONTACTS92I N T R O D U C T I O N

3、LUXURY RETAIL REAL ESTATE IN REBALANCING MARKET Welcome to the third edition of Cushman&Wakefields European Luxury Retail report.As a market-leading advisor to both luxury retailers and landlords,we closely track and analyse how luxury brands real estate strategies are evolving.We are delighted to s

4、hare our insights and analysis of the key luxury retail markets across Europe and our outlook on how the market will evolve.The European luxury retail market continues in its more moderated phase.In this environment of recalibration,the role of the physical store has become morenot lessstrategic.Our

5、 analysis shows that despite a challenging consumer and sales backdrop,store opening activity across Europes key luxury streets increased in 2025.Brands are not only opening stores but increasingly investing in spaces that act as expressions of brand identity,heritage and lifestyle.These strategies

6、continue to place intense pressure on an already-constrained real estate market.Availability across Europes prime luxury streets remains extremely limited,with vacancy at or near historic lows in many locations.Demand for the very best pitchescombined with retailers appetite for scalehas driven furt