凯捷&谷歌云：2026面向真实客户的实时营销活动研究报告（英文版）（20页）.pdf

1、Real-time campaigns for real-life customersUnlocking the Experience Continuum with agentic AI and the Intelligent Marketing Orchestrator The executive takeawayThe paradigm shiftThe solution-making the Experience Continuum real without replacing your stackThe six agents of the Experience ContinuumSce

2、nario in actionExecutive value summaryTable of contents146101315Executive SummaryRetail banking CMOs are under mounting pressure to deliver personalized,real-time customer experiences across an expanding array of products,channels,and regulatory environments.Yet most marketing organizations remain a

3、nchored to outdated operating models episodic campaigns,product-centric journeys,fragmented data systems,and armies of manual operators.This whitepaper introduces the“Experience Continuum,”a new paradigm enabled by agentic AI and the Intelligent Marketing Orchestrator(IMO).Experience Continuum repla

4、ces static,siloed marketing with a continuously optimized,customer-centric engagement model,transforming every stage of the marketing lifecycle,from signal enrichment to activation and optimization.Read on to learn how this joint solution by Capgemini and Google Cloud unlocks unprecedented agility,p

5、ersonalization,and efficiency.Real-time campaigns for real-life customers1Real-time campaigns for real-life customers2The Core PropositionCapgemini and Google Cloud provide the constant:the strategic framework,the agentic AI architecture,and the Intelligent Marketing Orchestrator.The marketing platf

6、orm is the variable chosen by the client,protected as an existing investment,and made exponentially more powerful by IMO.Together,this approach gives retail banking CMOs the tools to:Move from campaign cycles to continuous,signal-driven engagement:break the start-stop nature of traditional marketing