1、Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.GfK China用全球真实消费数据，提前锁定下一个增长曲线2026中国小家电品牌出海趋势洞察CSM-SDA2/4 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary办公-0.5%Source:NIQ Market Intelligence:Sales Tracking,International Coverage(excl.North Americ

2、a and Russia),Sales revenue growth YTD 2025 vs 2024;Channel Coverage:Retail CE includes Multifunctional Technical Devices and SDA includes Personal DiagnosticsGlobal T&D Trends Report Q4 2025 Global Strategic Insights全球科技与耐用消费品市场销额增长至多年高点，销量增速放缓IT+8.4%小家电+6.3%消费电子-0.2%大家电+1.4%10%21%43%8%2%15%2%摄影+9.

3、6%手机通讯+6.2%8,576亿美元+4.8%销额&同比增长率FY 2025 vs 20242024销额+2.2%销量+2.6%2025销额+4.8%销量+0.5%科技与耐用消费品|全球（不含美国、俄罗斯）|销售额（美元，NSP）|同比增长率（%）|2025年1月-12月22/4 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary西欧+7%/+5%/+8%FY 2023/24/25Source:GfK Market Intelligence:Sales Tracking,Panelmarket,

4、International coverage excl.North America,Russia Period:Jan-Dec 2025,Based on non-subsidized prices USD Global SDA Trends Report 2HY 2025-NF中东非、东欧成增长引擎新兴市场领跑小家电增长，西欧稍显复苏迹象，发展中亚洲承压3拉丁美洲+13%/+5%/+2%中东非+30%/+18%/+12%东欧+15%/+15%/+15%发达亚洲-9%/-4%/0%发展中亚洲（不含中国）+1%/+8%/-2%中国-10%/-4%/+8%2023年1-12月+3%2024年1-1

5、2月+4%2025年1-12月+6%小家电销额同比增长率销售额$761亿美元同比增长率+6%全球（不含美国、俄罗斯）小家电|全球（不含美国、俄罗斯）|销额同比增长率（美元，%）|2025年1-12月2/4 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary63%64%1%2%0%1%8%7%1%1%15%14%7%7%4%4%1%1%05,00010,00015,00020,00025,00030,00035,00020242025环境与清洁类销额，美元，份额%可编程温控器电暖器电风扇空气处理器挂

6、烫机电熨斗电动擦窗机蒸汽清洁机吸尘器环境与清洁类小家电稳步增长，主要受益于吸尘器创新驱动，以及空气处理器、电风扇等品类的增长-0.20.71.31.60.30.70.51.221.12025年112月各产品对增长贡献度100%=27亿美元290亿317亿+9%+27亿cSource:GfK Market Intelligence:Sales Tracking,All countries excl.North America,Russia Value USD growth,Jan-Dec 2025 Global SDA Trends Report 2HY 2025-NF可编程温控器电暖器电风扇空