Medium Giant：2025年旅游行业重大趋势研究报告：目的地营销与新型休闲旅行者（英文版）（59页）.pdf

1、Destination Marketing and the New Leisure Traveler2025 Giant Trends in TravelThis Medium Giant“Giant Trends”tourism report is designed to help you understand the consumer landscape through our eyes.The eyes of a storyteller.We take in data and research from across the industry to develop key storyte

2、lling imperatives that help attract,engage,and convert potential visitors and make them lifelong lovers of our clients destinations,and now,were passing those imperatives on to you.This 2025 Tourism Giant Trends report points to a shift in consumer attitudes toward leisure travel a shift that is man

3、ifesting in behaviors that point to a need for bespoke experiences,increased indulgence in self-care,and a deeper desire to disappear into the life of a local,requiring DMOs to address changes at every step of the travel planning process.So,settle in,let us tell you some new stories.John KikerPresid

4、ent,Medium GiantFind Giant Trends,Tell Giant Stories2Giant Trends in Travel 2025Letter from the President04|Methodology09|Introduction10|Executive Summary12|The Undiscovered Me23|Cultural Curiosity33|The Connected Traveler43|Dont Crowd Me55|Final Words57|About Medium Giant58|Acknowledgements59|Trend

5、 Profiles5Methodology Giant TrendsGiant Trends in Travel 2025Medium GiantSUMMARYTravel MicrotrendsGiantTrendsTrendTrajectoriesStorytellingImperativesTell Better StoriesThe Giant Trends methodology is designed to challenge perceptions,identify opportunities and introduce industry-specific storylines

6、that you can use to shape powerful brand stories.Giant Trends is designed to answer 3 critical questions?Our rigorous research uncovers patterns within trends and turns those patterns into industry-changing megatrends,AKA Giant Trends.These Giant Trends and their resulting insights provide the found