Buzzmetrics&MMA：2025社交媒体中的抹茶：基于抹茶消费趋势的用户连接策略研究报告（英文版）（28页）.pdf

1、Connecting With Users Through Matcha Enjoyment TrendsMATCHA REPORTON SOCIAL MEDIA 2025 Buzzmetrics2 ABOUT BUZZMETRICSBuzzmetrics is the pioneering company in applying market research methodologies to social media since 2013.With over a decade of experience,we specialize in connecting and analyzing s

2、ocial media conversations and e-commerce data,helping brands uncover meaningful consumer insights.By integrating these data sources,Buzzmetrics provides a holistic view of consumer behavior-empowering businesses to make smarter decisions and optimize their strategies for Digital Commerce success.300

3、Strategic Partner BrandsYears of Experiences12The leading Social Media and E-commerce Market Research company3 FOREWORDINTRO ABOUT MMAMatcha has become a consistently visible topic on Vietnamese social media,appearing across everyday conversations about drinks,home preparation,lifestyle habits,and w

4、ellness.Rather than being driven by short-term campaigns,the discussion is largely sustained by users themselves,making Matcha a practical case to examine how food and beverage trends develop and stabilize online.This report,developed with Buzzmetrics,analyzes social media data over nearly two years

5、 to assess whether Matcha reflects a temporary spike or an established consumption pattern.It looks closely at discussion volume,platforms,user motivations,and how people are actually engaging with Matcha in daily life,from drinking and DIY preparation to recipe sharing and reviews.The findings also

6、 highlight how brands are participating in the category,with varying levels of visibility and effectiveness.At MMA Global Vietnam,we see this study as a useful reference for brands operating in the F&B space.It provides clear evidence of how Matcha fits into current consumer behavior and offers conc