德勤（Deloitte）：2026规则改变者：释放女子体育的潜力研究报告（英文版）（20页）.pdf

1、Game changers:Unlocking the potential of womens sports2Brochure/report title goes here|Section title goes here 3Game changers|Unlocking the potential of womens sportsWhats insideThe data picture 4 Quantifying the momentum 5 Revenue type segmentation 5 Geographic distribution 6 Breakdown by sport 8Th

2、e reality of womens sports 11 Building the foundations 11 Incremental growth 11 Valuation drivers 12Women in sport 13Conclusion 14Authors 15Contact us 16Endnotes 18Game changers|Unlocking the potential of womens sports4The data pictureWomens sports are undeniably emerging as a global powerhouse,attr

3、acting significant revenue,defining themselves as a distinct asset class,and fundamentally reshaping how sports organizations connect with and deliver to fans.Globally,leagues and teams are professionalizing at an unprecedented pace.Womens sports are transitioning through an important start-up phase

4、 that is building the essential foundations for sustained,long-term success.Investment is key to driving towards a sustainable product(or creating one in some sports),supporting important infrastructure developments,and ensuring robust leadership is in place to help drive business,performance,and so

5、cietal returns.At the same time,this growth also creates new and heightened expectations of fans,athletes,commercial and broadcast partners,and investors.As womens sports continues to grow,meeting those expectations is likely going to require new models,new approaches,and new thinking to enable the

6、continued advancements.US$1.0BUS$2.0BUS$3.0BMatchdayBroadcastCommercialUS$692M202211%25%64%US$981M14%27%59%2023US$2.41B31%23%46%2025US$3.04B30%25%45%202624%21%55%2024US$1.88BFigure 1:Total revenue:growth from 2022-2025,projected 2026Source:Deloitte analysis based on publicly available information.Sp