谷歌&德勤：2026 2500亿美元商业前沿：灵感、沉浸、即时与智能力量如何助推下一轮增长浪潮研究报告（英文版）（101页）.pdf

1、The$250 Billion Commerce FrontierHow Inspired,Immersive,Instant,and Intelligent forces are fueling the next wave of growth2Foreword:GoogleCommerce in India has always been more than a transactionit is a lived experience,an innate passion for discovery that turns a simple search into a sensory journe

2、y.Today,the convergence of advanced digital infrastructure and this deep-seated love for the find is elevating the retail landscape,creating a new frontier for millions of brands and sellers to engage with their consumers.This shift is most visible in the evolution of the Indian consumer.While tradi

3、tional brick-and-mortar stores retain their significance,a new generation of digital-first shoppersfueled by millions emerging from Tier-2 cities and beyondis embracing a borderless retail ecosystem.With expanded digital access,todays consumers are searching,scrolling,streaming,and shopping simultan

4、eously.They no longer just buy;they immerse.They expect seamless movement across touchpoints,engaging with content in ways that transcend the traditional role of a shopper.This report explores this structural transformation,where the physical and digital worlds converge.We examine how technology act

5、s as a catalyst for growth,driven by four defining forces for 2030:Inspired,Immersive,Instant,and Intelligent commerce.Together,these forces are creating unparalleled opportunities for retailers,D2C brands,creators,and platforms alike.For brands,the challenge is to stay in step with this rapid trans

6、formation.Success now requires a total commerce approach,weaving interactive capabilities into every environment and ensuring every piece of content serves as a direct gateway to a transaction.Within this ecosystem,creators serve as the vital link,fostering the long-term loyalty that fuels sustainab