1、2CONTENTSAcknowledgement .03About Moonshot by TechCabal .04Executive Summary .06The Key Issues and Diagnosis .17Recommendations:A framework for conversion .32Conclusion .44Appendix .46Introduction:Why the Creative Economy Matters Now .82Data Snapshot .05The roundtable:Who was in the room .163 3This
2、report is the product of the collective expertise shared at the Moonshot by TechCabal 2025 Creative Economy Roundtable.We extend our appreciation to our partner,The Digital for Development Hub,whose mission and work to support innovation ecosystems,and creative entrepreneurship in West Africa helped
3、 shaped the value of the discussion and insights.We sincerely thank the esteemed dignitaries,including Bilia Bah(Director General of the ICC at the Ministry of Culture of Guine);Hon.Yussif I.Jajah(Deputy Minister of Tourism,Culture and Creative Arts,Ghana);Massimo De Luca(Head of Cooperation,EU Dele
4、gation to Nigeria and ECOWAS)and Jrmie Petit(Chairman of the CCI Committee,National Entrepreneurship Council of Senegal).Their contributions highlighted how public and private investors are supporting both high-potential creative ventures and the digital infrastructure that enables them to thrive.Ou
5、r sincere appreciation goes to the ecosystem builders,regulators,donor organisations,IP experts,and creative tech leaders who offered policy best practices essential to promoting digital creative business at the national level and proposals for regional cooperation and trade initiatives in this real
6、m.ACKNOWLEDGEMENT4Held on October 1516,2025,Moonshot 2025 convened Africas leading innovators,business leaders,policymakers,and investors for two days of discussions,exhibitions,and networking focused on technology,trade,and policy.Guided by the theme“Building Momentum,”the conference highlighted Af