Pureprofile：2026年澳大利亚文化与教育景点报告（英文版）（64页）.pdf

1、Australian Cultural&Educational Attractions Report 2026AgendaProject overview01Attendance of cultural and educational attractions02What drives visitation?03Barriers to visitation04Spending money at the attraction05Encouraging future visitation06We surveyed 1,024 people from across Australia,represen

2、ting all adult age groups.Respondents were evenly divided on gender.Fieldwork completed in February 202610%30%27%33%Gen ZMillennialGen XBoomers48%52%DemographicsRespondent ageRespondent gender34%27%20%6%8%5%75%25%NSWVICQLDSAWAOtherMetroRegionalLocation PureprofileTotal sample n=1,024MaleFemale42%58%

3、37%46%37%22%16+yrs11-15 yrs6-10 yrs5 yrsFamiliesNo kidsHave kidsAge groups02.ExecutiveSummaryAustralians show strong interest in cultural and educational attractionsThere is a clear interest among Australians in attending cultural and educational attractions,with Millennials and families reporting t

4、he highest levels of personal relevance.Australians prioritise leisure time that allows them to feel relaxed(80%)and have fun with others(79%).While learning and feeling inspired are also valued(65%/66%),the social and emotional fun factor remains the primary draw.What drives attendance?When decidin

5、g to visit,the three most influential factors are:Cost of entry:This is very important for almost all Australians.Time availability:Having the dedicated time to go,impacts most people(lesser for Boomers).Recommendations:Influence from friends and family is a significant driver,particularly for women

6、 and Gen X.Overcoming barriers to entry.There are several key barriers that attractions must address to increase visitation:Value for money:The greatest peace of mind for visitors comes from having confidence that the experience will be good value for money.This includes the price,quality and variet