MMA&凯度：2025年营销与客户体验领域AI应用研究报告（英文版）（26页）.pdf

1、AI Adoption Study 25 Insights into AI applications in Marketing and CX.AI AdoptionStudy25AIAIAIWhat well cover today1.Scope of the Study 2.AI Awareness and Adaptation Level3.AI Application Areas and Goals4.Measuring the Impact and Success of AI5.Leadership,Culture and Organizational Readiness6.Conce

2、rns,Obstacles and Information Sharing7.Training,Skills and Future PlansAI AdoptionStudy25115CMOs&TopMarketing Executives34South Africa42MENA39TrkiyeFieldwork:October 6,2025-December 4,2025AI AdoptionStudy25AI Awareness and Adaptation LevelAI AdoptionStudy25AI Awareness is quite high in the region:66

3、%very familiar and involved.Q.How familiar are you with how AI is used in your organization for marketing andcustomer experience related initiatives?Base:Total Sample:115 TOTALSouth AfricaMENATrkiye020406080Somewhat involved,some familiarityVery familiar and involved3438362866626472AI Adaptation Lev

4、el-AI has now moved beyond the testing phase;the focus is on scaling and deploymentQ.Which of the following best describes your companys stage of adoption when it comesto the application of Artificial Intelligence in marketing and customer experience?TotalSouth AfricaMENATrkiye0102030405060Havent st

5、arted-we dont use AI for any marketing or customer experience related purposesScoping-were researching and/or considering AI in some marketing use casesTesting-we recently began integrating and testing AI application in some marketing use casesScaling-we are expanding the number of use cases and the

6、 depth of AI application in marketing0,87213619134041384146534046Strategy and Roadmap for application of AI in marketing and CXTop 2 Box:Partial vision(fragmented roadmap)+strong vision(leadership buy-in)Bottom 2 Box:Early stage(no vision)+siloed pilots(no leadership support)Q.Which of the below rep