Cvent&STR：2026年欧洲会奖旅游（MICE）市场格局演变：前路展望报告（英文版）（67页）.pdf

1、Europes Evolving MICE Landscape in 2026:The Road Ahead with STR&CventWhats Inside?Sourcing Insights by Cvent:MICE TrendsIntroducing CventQ&A124State of the Industry by STR3Transforming meetings and events through technology217K+ACTIVE CVENT USERS$17.7BRFP VALUE SOURCED IN 2024 26YEARS EXPERIENCE48.3

2、MROOM NIGHTS REQUESTED1999 Founded2013 IPO NYSE:CVT2016 Taken private by Vista for$1.7B2021 IPO NASDAQ:CVT2022 Acquired Venue Directory2023 Taken private by Blackstone for$4.6BPlatform for hoteliers to grow&own profitable group businessSourced Business$17.7B+2024 CSN DataPlatform to automate and imp

3、rove the impact of meetings and events Total RFPs3.1MConnecting Planners and Venues Around the GlobeTotal RFPsSourcing Stats by CventEurope(Excl.UK)Sourcing Highlights 2025 YTD and YoY Comparison A promising year to start with16K (3%)Unique RFPs3.5M (6%)Unique Room Nights$1.4B (26%)Unique RFP Value6

4、36 (0.8%)New Planner Orgs1.5K (9%)Unique Planner OrgsSource:Cvent Supplier Network RFP Data,Jan-Dec 2025 vs Jan-Dec 2024UK&IE Sourcing Highlights 2025 and YoY Comparison 2.9K (20%)Unique RFPs635K (27%)Unique Room Nights$266M (49%)Unique RFP Value216 (36%)New Planner Orgs519 (33%)Unique Planner OrgsS

5、ource:Cvent Supplier Network RFP Data,Jan-Dec 2025 vs Jan-Dec 2024Western and Northern Europe Sourcing Highlights 2025 and YoY Comparison 15K (3%)Unique RFPs3.3M (7%)Unique Room Nights$1.3B (27%)Unique RFP Value592 (7%)New Planner Orgs1,385 (12%)Unique Planner OrgsSource:Cvent Supplier Network RFP D

6、ata,Jan-Dec 2025 vs Jan-Dec 2024Southern Europe Sourcing Highlights 2025 and YoY Comparison 7K (7%)Unique RFPs2.2M (7%)Unique Room Nights$888M (26%)Unique RFP Value383 (17%)New Planner Orgs956 (15%)Unique Planner OrgsSource:Cvent Supplier Network RFP Data,Jan-Dec 2025 vs Jan-Dec 2024Eastern Europe S