1、C H I N A T O U R I S M A I M A R K E T I N G W H I T E P A P E R2026务?AI?AI?去?匹?社?OTA?社?去?Generative?AI?务?AI?映?AI?够?映?AI?务?AI?AI?AI?AI?AI+?务?AI?确?AI?AI?AI?AI?AI?告?AI?岁?社?AI?社?AI?够?AI?AI?AI?AI?岁?C?AI?够?务?B?AI?OTA?AI?确?AI?User?Decision?Chain?Marketing?&?Distribution?Trade?Ful?llmentAI?:?AI?AI?AI?务?研?

2、研?AI?去?:?AI?OTA?AI?AI?:?AI?AI?务模?够?AI?AI?GEO?社?务?AI?OTA?AI?OTA?务?CHANGING?USER?BEHAVIOR:?AI?RESHAPING?TRAVEL?DECISIONS?AI?CHAPTER 1?够?2971?务?务?匹?AI?够?告?AI?AI?AI?AI RESHAPING TRAVEL DECISIONS?AI?USER TRUST BOUNDARIES IN AI?GROUP DIFFERENCES IN AI PERCEPTIONS010203AI?PART 01AI?Reshaping?Travel?Decisio

3、ns?,?AI?够?AI?够?研?AI?够务?86%?AI?RESHAPING?TRAVEL?DECISIONS?|?AI?AI?告?去?告?AI?够?AI?够?告?确?AI?54.36%?32.21%?8.69%?4.78%China Tourism AI Marketing White Paper2026?模?去?够?研?AI?RESHAPING?TRAVEL?DECISIONS?|?AI?+?AI?务?AI?65%+?AI?China Tourism AI Marketing White Paper2026AI?够?AI?告?覆?AI?AI?RESHAPING?TRAVEL?DECISI

4、ONS?|?AI?AI?够?OTA?务67.5%?OTA?67.5%?OTA?16.69%12.59%?3.20%模?AI?China Tourism AI Marketing White Paper2026AI?AI务?:?/?/?AI?RESHAPING?TRAVEL?DECISIONS?|?AI?AI?60%?AI?AI?务?AI?64.02%?35.98%?64.02%?35.98%China Tourism AI Marketing White Paper2026AI?User?Trust?Boundaries?in?AI?AI?告?AI?覆?PART 02AI?USER?TRUST

5、?BOUNDARIES?IN?AI?|?AI?AI?愿?研?AI?告?务?53.32%?告?China Tourism AI Marketing White Paper2026AI?务?USER?TRUST?BOUNDARIES?IN?AI?|?AI?AI?务AI?44.2%?38.74%?35.78%?17.06%?8.41%China Tourism AI Marketing White Paper2026?AI?USER?TRUST?BOUNDARIES?IN?AI?|?AI?AI?AI?务?4?告?务,?China Tourism AI Marketing White Paper202

6、6AI?USER?TRUST?BOUNDARIES?IN?AI?|?AI?务?AI?AI?AIGC?AI?务?54.43%?China Tourism AI Marketing White Paper2026?Group?Di?erences?in?AI?Perceptions?AI?AI?务?PART 03?AI?GROUP?DIFFERENCES?IN?AI?PERCEPTIONS?|?AI?5?副?务?50%?AI?务?53.32%?社?AI?够?5,000?5,000?10,000?10,001?20,000?20,00?50,000?50,001?AI?AI?告?:50.00%12.