尼尔森IQ：2026年健康消费趋势洞察报告（英文版）（88页）.pdf

1、 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietaryNIQ,VP Wellness-Industry Leader Sherry Frey A Perspective on Wellness 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary24Topi

2、cs for the JourneyHealth and Wellness is Driving a Cultural Movement The Convergence EffectEquity,Access and the Cost ParadoxTrust is the New Price of Entry442/433 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary3SuperBowl 2026 AdsNo longer niche,health and wellness is shif

3、ting a cultural expectation 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary4Hero Mighty Patch(Canada)Taylor Farms Mini Chopped Salad Kits (USA)Coca-Cola x OREO(USA)Coca-Cola x OREO(USA)Buchanans Pineapple(USA)BODYARMOR Flash I.V.(USA)Barebells(USA)Athletic Brewing Company

4、non-alcoholic brews (USA)good2grow Snackers(USA)e.l.f.Glow Reviver Lip Oil (USA)Duke Cannon(USA)Dr Pepper Creamy Coconut (USA)Dove x Crumbl(USA)Topo Chico Sabores(USA)Real Good FoodsLightly Breaded Chicken(USA)Voodoo Ranger Tropic Force IPA (USA)Raos Made for Home Brick Oven Crust Pizza(USA)Post Mal

5、one OREO Cookies (USA)Smuckers Uncrustables Sandwiches (Canada)Red Bull Sea Blue Edition (USA)Jimmy Dean Griddle Cake Sandwiches (USA)Just Bare Lightly Breaded Chicken(USA)Legendary Foods Protein Pastries (USA)Lysol Air Sanitizer(USA)North America442/433 2026 Nielsen Consumer LLC.All Rights Reserved

6、.Confidential and proprietary5Consumer-led development drives product improvement&innovationHigh-protein toaster pastries with nostalgic appealLegendary FoodsProtein Pastries20g protein2 years ago by large CPGs,or with negative YoY sales growth in 23-25 or 10 xCategory growth$35M+*Sales in tracked c