Amplitude：2025现代营销者指标指南：客户旅程价值度量框架（英文版）（27页）.pdf

1、The Modern Marketers Metrics GuideA framework for measuring what matters across the customer journey 2The Modern Marketers Metrics GuideIN THIS GUIDE03 Choosing metrics that matter04 The marketing metrics framework05 Marketing metrics cheat sheet10 Your North Star Metric11 Deep dives by funnel stage

2、25 Turning metrics into momentum26 Power your marketing with insights from Amplitude3The Modern Marketers Metrics GuideThe problem is they often collect too much and miss what matters most.The good news is that the fix is relatively simple:Organize metrics around the customer journey,not by channel

3、or dashboard.This guide is intended to provide a framework for rethinking what to measure,when,and how to think of those metrics in the context of your entire funnel.After all,you dont need a million metrics;you just need the right ones.Choosing metrics that matterWhen it comes to data,quality count

4、s.With the deprecation of third-party cookies,marketers have scrambled to capture as much first-party data as possible.Key takeaways:What youll learnIn this guide,youll learn:How to find your North Star Metric and align marketing with company growth How to organize your marketing metrics by the cust

5、omer journey The difference between leading and lagging indicators and how to use both The go-to metrics across awareness,acquisition,activation,engagement,retention,and revenueUse our AI Marketing Metrics Worksheets to identify the metrics that matter,map them to the customer journey,and align your

6、 team.GET THE BUNDLE 4The Modern Marketers Metrics GuideThe marketing metrics framework:From awareness to monetizationBut a good metrics framework enables you to use those key metricswhether they are traditionally used by marketing,product,or sales teamsto tell a story.Like any good story,each chapt