Dreamdata：2026年领英（LinkedIn）广告B2B基准报告（英文版）（68页）.pdf

1、1LinkedIn Ads Benchmarks Report 2026Dreamdata.ioBenchmarksReport 2026LinkedIn Adsby Dreamdata2Dreamdata.ioLinkedIn Ads Benchmarks Report 2026Foreword:Dreamdata CEOA familiar question comes up in B2B marketing budget reviews:“We spent money on LinkedIn Ads last month.How much revenue did they generat

2、e this month?”Its a fair question.But is it the right one?78%of B2B CMOs say proving ROI has become more important over the past two years.Budgets are scrutinized,every channel is compared,and marketing leaders are expected to show impact-clearly and quickly.The challenge is,deals dont follow monthl

3、y reporting cycles.Theyre shaped over months,across multiple channels,and often by ten or more stakeholders before sales is even looped in.When we judge performance in one-month increments,we risk undervaluing the very activities that create demand in the first place.Heres why I think this is actual

4、ly an exciting moment for B2B marketing:we have the ability to see the full picture by mapping the entire B2B customer journey,from the first touch to closed revenue,and our data shows it takes an average of 272 days from the first marketing touch to closed revenue.A word about DreamdataDreamdata is

5、 a B2B Activation&Attribution Platform that provides the most complete B2B customer journey map anywhere,empowering marketers to build and activate precise audiences,leverage AI signals,and measure what truly drives revenue.Best of all,its easy to implement and built to scale as your KPIs,team,and b

6、usiness grow-keeping your team and leadership aligned around a single clear view of whats working.Why This Is The Most Exciting Time to Be in B2B MarketingWith a complete data foundation,we can see exactly which channels are influencing revenue,not just generating clicks.We can benchmark performance