英国通信管理局（Ofcom）：2026英国成年人媒介使用行为与态度报告（英文版）（46页）.pdf

1、Adults Media Use and Attitudes ReportPublished 2 April 2026Welsh language summary availableContents Section Foreword.3 Key findings.5 Artificial intelligence.9 Trust in news and information.14 Personal data use and online security.19 Critical understanding of online information.23 Online behaviours

2、and communications.31 Online attitudes and wellbeing.35 Digital exclusion.41 3 Foreword In many debates about the social,political and economic future of the UK,there is an increasing emphasis on the importance of media literacy.This is for a range of reasons,including promoting the integrity of inf

3、ormation,protecting against scams,minimising risk and harm,and encouraging people to flourish and use their online and media services creatively,critically and confidently.Media literacy can be defined in many ways.Our definition of media literacy is deliberately broad,so that it remains relevant in

4、 the context of ongoing rapid technological change:the ability to use,understand and create media and communications across multiple formats and services Ofcom has had statutory duties to promote and research media literacy since it was established in 2003.These duties were further clarified by the

5、Online Safety Act 2023.In 2024 Ofcom published its first 3-year media literacy strategy,setting out three central pillars in its programme:Research,Evidence and Evaluation;Engaging Platforms;and People and Partnerships.Our long-running tracking projects are a foundational aspect of this work,sitting

6、 within the research pillar.We have been surveying the UK population-both adults and children-since 2005,asking a range of questions about media habits,attitudes,and understanding.Over this period,we have needed to update our methodology and questionnaires,and this years report marks a new methodolo