西蒙顾和：2026服务战略：化服务为战略：自有品牌行业框架研究报告（英文版）（15页）.pdf

1、 Simon-Kucher IService StrategyTurning Service into Strategy:A Framework for the Private Label Industry Simon-Kucher I Turning Service into Strategy|February 20262Effective service management is a key growth and efficiency driver in the Private Label space.Amid rising costs and growing complexity,ma

2、ny companies offer broad services without clear ROI-missing opportunities to manage complexity and focus efforts.Common challenges include:Unfocused effort:Intensive support for lower-value customersLow transparency:Unclear service usage and costNo monetization:High-value services offered for free,a

3、nd not reflected in pricingThis leaflet introduces our 5-step approach to service strategy-helping you differentiate service,streamline delivery and turn support into strategy.Alexander BilsingService Strategy for Private Label|Focus your service effort where it matters most Simon-Kucher ITarget sta

4、te1.Data-driven transparency on service usage(who,when,how often)2.Standard defined3.Services differentiated in Industry standard:not to be communicatedCompany standard:beyond industry standard,to be communicatedValue-adding:to be monetized4.Access to value-adding services systematically differentia

5、ted along customer segments5.Monetization of value-adding services(incl.definition of metrics and margin mark-ups)Service journey|The journey towards effective service management takes time and is a multi-step processTurning Service into Strategy|February 20263Structurally collect usage informationG

6、ain cost transparencyConduct data analysisStarting point1.Limited transparency on service usage(who,when,how often)2.No standard defined3.Value-adding services not explicitly determined4.Access to value-adding services notsystematically differentiated between customers5.Selected services monetized(i