电通（Dentsu）：2026年数字广告报告（英文版）（45页）.pdf

1、PRESENTSGOLD PARTNERSCOMMUNICATION PARTNERSTREAMING PARTNERPOWERED BYPRESENTSGOLD PARTNERSCOMMUNICATION PARTNERSTREAMING PARTNERPOWERED BYPRESENTSGOLD PARTNERSCOMMUNICATION PARTNERSTREAMING PARTNERPOWERED BYPRESENTSGOLD PARTNERSCOMMUNICATION PARTNERSTREAMING PARTNERPOWERED BYTABLE OF CONTENTSINDIAS

2、ADVERTISING INDUSTRY10264678CHAPTER 1INDIAS DIGITAL ADVERTISINGINDUSTRY CHAPTER 2NEXT 10:BLUEPRINTRESEARCH METHODOLOGY CHAPTER 3FOREWORDHARSHA RAZDANCEO,South Asia,dentsuMarketing in India has always moved with the times-often faster than the language we use to describe it.We learned how to speak,th

3、en how to reach at scale.Only later did we begin to listen with intent.That order matters.In a country as diverse and demanding as ours,relevance is never accidental.It is earned.There was a time when a painted sign outside a shop was enough.Print,radio,and television expanded reach.Digital rewrote

4、the equation,allowing brands to connect with millions in seconds.And yet,earning attention has never been harder.Earlier,value in advertising was easy to define-the front page,prime time,the opening seconds.Now,it lives in a quieter moment:the pause before someone chooses whether to engage or move o

5、n.Inside organisations,we speak in channels and metrics.Outside,people simply know whether something respects their time and context.Media is no longer something people step into;it is embedded in everyday life.The dentsu e4m Digital Advertising Report 2026 reflects this reality.Marking a decade of

6、partnership,it captures how platforms and formats evolve,while one truth remains constant:people engage when they feel understood.Retail has become media.Video shapes preference early.AI is shifting media from static plans to systems that learn and adapt.At dentsu,growth comes from bringing creativi