1、State of Product Analytics Report2025Created by:Report 20252State of Product Analytics35112028354351Introduction Section 1:Who took part?Section 2:Exactly how important is product analytics?Section 3:Who owns product analytics?Section 4:Which metrics matter most?Section 5:Where does customer feedbac
2、k fit into this?Section 6:Which tools are best?Conclusion ContentsReport 20253State of Product AnalyticsProduct analytics gives product managers the ability to make smarter,more informed decisions that influence a products direction.But how are teams actually using these analytics in practice?And wh
3、ich metrics are proving most useful?To find out,we surveyed product professionals around the world to understand how data is being used in day-to-day product work.This report explores the tools teams depend on,the goals analytics help them achieve,and the metrics that guide key decisions ultimately
4、showing how data is helping product teams build better products and user experiences.We know life is busy,so here are the highlights.If you dont have time to read the full report yet,here are some quick statistics to give you an idea of whats inside:72.5%of teams say product analytics visibly helped
5、 them hit key goals in the past 1218 months.Retention has overtaken revenue as the#1 goal of product analytics this year.Only 15.7%of teams use customer feedback as a primary data source despite 49%relying on it to decide what to build next.Only 45.1%of respondents work with a dedicated product anal
6、ytics team though adoption is rising.90.2%of teams segment their product data,most commonly by persona.37.3%plan to invest further in analytics software in the near term.Tracking remains the most-used analytics capability,used by nearly half of all teams.IntroductionKey findingsReport 20254State of