Marketing AI Institute：2026年人工智能（AI）对营销人才的影响研究报告（英文版）（44页）.pdf

1、Marketing TalentAI IMPACT REPORTTABLE OF CONTENTS2 Introducing the 2026 Marketing Talent AI Impact Report .The Future of Work .The AI-Forward CEO Memo .Outline of the Memo .Sample Memo .Trends and Insights .The State of Marketing Jobs .Talent Acquisition Shifts .The AI Literacy Imperative .The“Human

2、 Edge”.The Evolving Role of AI Agents .Governance .Agency Partnerships .Futurecasting Marketing Jobs .Best Practices .About the Marketing AI Industry Council .About Marketing AI Institute by SmarterX .0305060709111215182225303336394244Marketing Talent AI Impact ReportIntroducing the 2026 MARKETING T

3、ALENT AI IMPACT REPORTThe 2026 Marketing Talent AI Impact Report is the inaugural report from the Marketing AI Industry Council,an industry body created and chaired by Marketing AI Institute by SmarterX.It represents the Councils first effort to translate its insights into actionable guidance for th

4、e broader marketing community.The Council itself was formed around a hypothesis:Within one to two years,AI model advancements and agent capabilities will force a radical transformation of marketing talent,teams,and organizational structures.As a result,leaders face conflicting pressures between taki

5、ng a responsible,human-centered approach to AI adoption while also leveraging the technology for near-term gains in efficiency,productivity,creativity,and profitability.This report explores that tension through nine critical topic areas related to marketing talent and AI.It examines how jobs are cha

6、nging,what skills matter most,how to build AI literacy at scale,and what leaders should do now to prepare.3Marketing Talent AI Impact ReportThe findings in this report are drawn from two primary sources:METHODOLOGYCouncil members completed a Talent AI Impact Survey in September and October 2025,prov