Cvent：2026年亚洲活动行业报告（英文版）（37页）.pdf

1、Event IndustryReport 2026Asia Edition2Event Industry Report 2026 Asia EditionTable of ContentsSpeed ReadExecutive ForewordSurvey MethodologyEvent Industry LandscapePlanning and ManagementSpending on EventsTechnologyArtificial IntelligenceSustainabilityAccessibility3Event Industry Report 2026 Asia Ed

2、itionSpeed ReadThe events industry has been in a strong growth cycle over the past few years,with both the total number of events and event programme budgets rising significantly since 2023.This indicates that the event industry in Asia continues on a strong growth path.Event success is being judged

3、 first on driving attendance and controlling costs,ahead of revenue,satisfaction,and brand goals.In other words,event professionals are prioritising filling the room and managing budgets above postevent outcomes like revenue generation,attendee experience,or brand building.4Event Industry Report 202

4、6 Asia EditionSpeed ReadOrganisations are ready to spend more on event techvendors that offer strong customer support andtrusted,reliable branding.They also value solutions that are intuitive and easy for teams to adopt and use day to day.Sustainability and accessibility are now key competitivediffe

5、rentiators.Attendee expectations and market pressure are driving planners to set explicit green and accessibility targets,track carbon footprint,and design more inclusive,futureproof events.5Event Industry Report 2026 Asia EditionExecutive ForewordDear readers,From a 2026 vantage point,the events in

6、dustry across Asia stands at an important inflection point.The data in this years Event Industry Report 2026 Asia Edition confirms what many of us have felt on the ground:after the disruptions of earlier years,events have been on a strong,sustained growth trajectory.Both the total number of events a