零售产品创新洞察：满足食品过敏和GLP-1用户消费者.pdf

1、Kathy Risch,SVP,Shopper Insights&Thought LeadershipOctober 22,20252Acosta Group owns and maintains a proprietary Shopper Community of over 40,000 U.S.household shoppers who provide feedback on what drives their shopping and consumption behaviors insights which brands and customers need to solve crit

2、ical business issues.Acosta Group Shopper CommunityAcosta Groups proprietary community for survey engagement in the U.S.participants18+age40K+Can target consumers based on topic,objective,industry,channel,category,etc.Members are engaged to participate with incentive points programOngoing maintenanc

3、e and strict measures taken to maintain community quality and integrityAbility to add incremental,hard to reach segments/samples A C O S T A G R O U P S H O P P E R C O M M U N I T YDiversityAcross ages,genders,ethnicitiesFOOD ALLERGIES,INTOLERANCES,AND SENSITIVITIESFood allergies and sensitivities

4、target antibodies in the immune system,while a food intolerance affects digestionPlease note that in this survey when we discuss Food Intolerances orFood Sensitivities,we will simply refer to them as Food Intolerances.Food AllergyFood SensitivityFood IntoleranceMechanismImmune system reactionIgE Ant

5、ibodiesComplex immune system involvementIgG,IgA,IgM AntibodiesDigestive enzyme deficiency,inability to process certain substancesSymptomsRanges from mild to fatal;includes hives,swelling,and anaphylaxisIncludes headaches,fatigue and digestive problemsDigestive discomfort such as stomachache,bloating

6、 or gas.OnsetImmediately after exposureDelayed,hours to days post-exposureGradual,often after consuming large quantitiesExamplePeanut allergyMSG sensitivityLactose intoleranceSource:Harvard Health51-in-10 of those with food intolerances cannot process artificial dyesSource:Living Allergic,Food Navig