Medianet：2025年澳大利亚企业事务状况报告：声誉、风险与成果（英文版）（39页）.pdf

1、STATE OF AUSTRALIAN CORPORATE AFFAIRS 2025Reputation.Risk.Results.02Medianet 2025 State of Australian Corporate AffairsEXECUTIVE SUMMARYSection 1:THE ROLEDemographicsStrategic influenceResponsibilitiesChallenges Section 2:REPUTATIONMedia strategy&planningEngaging with journalistsThe role of AIDeloit

2、te AI case study Section 3:RISKLeading media topicsLeading reputational risksCyber breaches in Australia case studyStrategy and stakeholder engagementChallenges for organisationsSection 4:RESULTSMeasuring successReturn on Investment(ROI)ABOUT MEDIANET04 05 0608101214 15161820 22 2325262830 323334 37

3、CONTENTSand opportunities are they facing?By asking these questions we intend to bring actionable insights,identify industry trends,highlight learnings and uncover unexpected results for those that work in these roles.We know this report will make a mark and build the foundation for future annual SO

4、CA reports.We look forward to being able to compare the 2025 results with those of future years.and communications professionals that lead the industry.Similarly,as we are owned by the media we have unparalleled access to media outlets and journalists.This report combines and compares the knowledge

5、and perspectives of both groups into a powerful analysis of the state of the corporate affairs in the Australian market.03Medianet 2025 State of Australian Corporate AffairsThe 2025 State of Australian Corporate Affairs Report brings together the expertise of the Medianet team,with Research,Insights

6、 and Marketing all contributing to the final product.Our entire team is passionate about media and communications and we are excited to publish the results and insights contained in this report.The report puts the focus on corporate affairs a powerful,influential,highly-skilled but often misundersto