Supermetrics：2026年营销数据报告：AI无法拯救营销——真正有效的破局之道（英文版）（50页）.pdf

1、The 2026 Marketing Data ReportWhy AI wont save marketing(and what actually will)In last years report,we found that most marketers werent really using their data.This year,AI promises to change that.Our research of 435 marketers from brands and agencies globally shows that theres been a bit of a hold

2、up:AI wont fix marketingbut a better data foundation willMost AI experiments happen in silos and without a clear strategy.(1)AI is used where its the easiestnot where it creates the most value.(2)While everyone is excited about AI,most marketers dont trust it.(3)So whats the problem?Its the same pro

3、blem that makes it hard to prove ROI and track your performance.Your data foundation is held together with duct tape.This isnt your fault.Youve inherited systems built for a simpler time.But fixing the problem is more straightforward than you might think.First,own your data strategy.Over half of mar

4、keters(52%)said data decisions were made by external teams.Second,let go of unrealistic expectations.Marketing is about people,and people are unpredictable.More data wont solve that.Third,get your data house in order.AI is only as good as what you feed it.Give it a solid foundation,and it becomes ge

5、nuinely transformative.In this report,youll learn how to get your data ready for AI analytics,so you can finally stop tinkering and start taking Table of contents05Key takeaways06Adopting AI14Measuring ROI25Owning marketing data35Acting on your data45Conclusion46About Supermetrics47Who we Key takeaw

6、ays52%say external data team defines data strategy and measurement31%say CMO is involved in data strategy40%struggle to prove ROI across channels36%need to improve marketing data connection80%feel pressure to adopt AI6%have AI fully embedded in their Chapter 1Not there yet?Youre not alone.Adopting A