欧洲旅游委员会（ETC）：2026赴欧长途旅行者负责任旅游行为评估报告（英文版）（64页）.pdf

1、 Assessment of Responsible Travel Behaviours of Long-Haul Travellers to Europe Assessment of Responsible Travel Behaviours of Long-haul Travellers to Europe Wave Two A report produced for the European Travel Commission by Kairos Future Copyright 2026 European Travel Commission(ETC)Assessment of Resp

2、onsible Travel Behaviours of Long-haul Travellers to Europe Wave Two All rights reserved.The contents of this report may be quoted,provided the source is given accurately and clearly.Distribution or reproduction in full is permitted for own or internal use only.While we encourage distribution via pu

3、blicly accessible websites,this should be done via a link to ETCs corporate website.Published by the European Travel Commission Rue du March aux Herbes,61,1000 Brussels,Belgium Website:www.etc-corporate.org Email: ISBN No:978-92-95107-87-8 Cover photo:Man walking on Camino de Santiago in Spain Image

4、 ID:1117564085 Copyright:varuna This report was compiled and edited by Kairos Future on behalf of the European Travel C This project is co-funded by the European Union.Views and opinions expressed are,however,those of the author(s)only and do not necessarily reflect those of the European Union or Eu

5、ropean Commission.Neither the European Union nor the European Commission can be held responsible for them.Executive Summary This report presents results from the second project within a monitoring initiative that tracks four responsible travel behaviours among long-haul visitors to Europe:travel off

6、-season,go off the beaten track,love local and travel green.The study combines a 3,000-respondent survey,a qualitative netnographic study of online travel-related conversations,and an AI-assisted text analysis of editorial media in six source markets(Australia,Brazil,Canada,China,Japan and the Unite