德勤（Deloitte）：2026年全球汽车消费者调查报告：澳大利亚市场（英文版）（45页）.pdf

1、 2026 Deloitte Touche Tohmatsu.2026 Deloitte Global Automotive Consumer StudyKey findings:Australian marketMarch 2026 2026 Deloitte Touche Tohmatsu.22026 Deloitte Global Automotive Consumer Study March 2026Dear Reader,The global automotive industry is moving through one of the most transformative pe

2、riods in its history.While innovation across the value chain continues to accelerate,the industrys centre of gravity remains the consumerwhose expectations around value,access,and experience are changing.Consumers are becoming more value-driven,seeking fairness,trust,and transparency alongside quali

3、ty and innovation.Rising vehicle prices and higher financing costs have brought affordability to the forefront,prompting many to reconsider what defines value in mobility and what they expect from vehicle brands.The global transition toward zero-emission mobility remains a defining industry challeng

4、e,with the regional policy landscape is evolving in complex ways.In Europe and Asia,manufacturers are reimagining the path to sustainability by developing alternative mobility models rooted in more affordable,“greener”vehicles that can bring the energy transition within reach for a broader base of c

5、onsumers.In the US,the withdrawal of purchase incentives,more flexible emissions targets,and rising trade barriers are influencing both pricing and production strategies.Automakers are responding by expanding hybrid portfolios,refining internal-combustion offerings,and localising manufacturing to ba

6、lance regulatory shifts with consumer access and affordability.The rise of software-defined vehicles is helping to reshape many aspects of the value chain,turning cars into intelligent,connected platforms that continue to evolve long after purchase.Regular over-the-air updates are helping extend veh