富睿玛泽：亚太区高管晴雨表：2026年展望（英文版）（18页）.pdf

1、Asia Pacific C-suite barometerOutlook 2026“What we are seeing across Asia Pacific is reinvention.The businesses that are best positioned right now are the ones that stopped waiting for stability and started building around uncertainty.They are reconfiguring supply chains,doubling down on technology

2、and finding new markets faster than anyone expected.Thats a deliberate strategy and its working.”Jean-Francois SalzmannAPAC Chairman Country Leader,Forvis Mazars in Japan Contents04 Foreword06 Revenues slide,but confidence climbs08 Adapting to competition and tariffs09 Whats topping the C-suite agen

3、da?10 Betting big on AI13 Growth strategies turn inward 15 AI grows workforce 16 Sustainability reporting outpaces real resilience17 Survey demographics APAC C-suite barometer:outlook 2026Forvis Mazars4C-suite leaders in 2026 are navigating a persistently uncertain global economy.Since the US govern

4、ment announced“Liberation Day”in April 2025,it has implemented sweeping baseline tariffs and reciprocal duties on global goods flows.These tariffs could impact over US$3 trillion in annual U.S.imports in their first year,according to estimates from the Budget Lab at Yale.Trading partners have respon

5、ded in kind.The European Union(EU)imposed retaliatory tariffs on U.S.goods.Several Asian economies including China introduced counter measures ranging from export controls on critical minerals to targeted duties on American products.The result is an escalating cycle of trade barriers and changing re

6、gulatory requirements that challenge even the most experienced global operators.Against this backdrop,supply chains have been upended,investment decisions reconsidered and businesses worldwide compelled to rethink their operational strategies.In the early months of 2026,this uncertainty has been com