shauna-jager---bord-bia---poultry-market-outlook-and-prospects.pdf

1、Market Review and Outlook for Irish PoultryMeat Marketing Seminar 2025January 17th Shauna JagerIrish Poultry Export Performance 2024Primary Poultry Exports by-value%138 million(-3%)65,000 Tonnes(-4%)United Kingdom:62%NI:51mGB:35mContinental Europe:34m(-22%)International:S.Africa:14mGhana:6mValue-add

2、ed poultry:190 millionUK:86%NL&FR:14%Global Consumption TrendsPositive growth for Poultry and Eggs Source:Rabobank based on USDA,FAO statistics,2024Poultry Trade into EuropeIncreasing significance of the UK as a trading partner to the EU%Change in Poultry Meat Production 2023&2024Source:EU Commissio

3、n,Euro Stat 2024Domestic Production3%Growth in supply in 20244.05.06.07.08.09.010.011.012.0JanFebMarAprMayJunJulAugSepOctNovDecMillion/Head20232024Total Irish Poultry Throughput020406080100120140OverallBroilerHenDuckTurkeyMillion/Head20232024Total Irish Poultry SupplySource:Department of Agriculture

4、,Food and the Marine92%4%3%1%100%Domestic MarketOngoing growth in the categoryIrish Retail Sales-w/e 29th December 2024Digital Audio,Radio,YouTube and Social Media5.6%5.1%-0.5%1.6%2.8%1.1%1.8%-1.0%0.0%1.0%2.0%3.0%4.0%5.0%6.0%2025 Prospects Further EU Production Growth+1%Increasing trade between UK and EU On-going Avian Influenza threat Global trade negotiations will be a significant factor Positive consumer perception expected to support future growth across Europe and on the Home Market Market Review and Outlook for Irish PoultryMeat Marketing Seminar 2025January 17th Shauna Jager