1、THE LONGEVITY SHIFTPelin TozanA New Era of Physician Engagement in Longevity MedicineTHE LONGEVITY SHIFT:A NEW ERA OF PHYSICIAN ENGAGEMENT IN LONGEVITY MEDICINEIpsos|202623THE LONGEVITY SHIFT:A NEW ERA OF PHYSICIAN ENGAGEMENT IN LONGEVITY MEDICINEIpsos|2026Executive summary Wellnessdriven patients a

2、re changing physicianpatient dynamics by bringing new data,expectations,and longevityfocused questions into the consultation.Many physicians are interested in longevity medicine but face barriers around evidence,reimbursement,and education,especially when treating“healthy”individuals preventively.Co

3、mpanies entering the space will need educationled,multistakeholder engagement strategies grounded in robust science and tailored to different healthsystem realities.A meaningful shift is taking place in clinical settings across the healthcare landscape,and its worth paying attention to.In our previo

4、us piece,“The Longevity Shift:Strategic Implications of the Longevity Medicine Revolution”,we explored how longevity is reshaping pipelines,portfolios,and value creation for life sciences companies.This paper builds on that foundation by focusing on a critical question:how physicians are engaging wi

5、th longevity medicine-and what that means for companies entering the space?Consider this potential scenario:A wellness-driven patient arrives for her annual check-up.Before her physician even pulls up her chart,she presents months of continuous glucose data from her wearable device,sleep architectur

6、e trends from her smart ring,and heart rate variability patterns shes been monitoring consistently.She isnt there because something is wrong.Shes there to optimize her health trajectory.Shes asking informed questions about supplements she researched online,inquiring about what her“biological age”act