Muck Rack:2026年全球新闻业现状报告(英文版)(48页).pdf

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Muck Rack:2026年全球新闻业现状报告(英文版)(48页).pdf

1、Executive SummaryDisinformation and lack of funding tie as top threats at 32%,while concern about unchecked AI rises to 26%,up 8 points.AI adoption reaches 82%,with ChatGPT use climbing to 47%and Gemini jumping to 22%.Reliance on social media for reporting falls to 21%,down 12 points since 2024,thou

2、gh 45%still rely on it for promotion.86%say PR pitches inspire at least some stories,yet 88%delete pitches that miss their beat.LinkedIn is the most trusted platform at 58%,while TikTok distrust rises to 61%and Bluesky momentum drops 14 points.Executive summaryHow journalists workAI and social media

3、Media relationsDemographicsMethodologyAI concerns surge to 26%,as funding and disinformation lead at 32%Disinformation and lack of funding remain the top concerns,each cited by 32%of journalists.But the biggest shift this year is AI.Concern about unchecked AI use jumped from 18%in 2025 to 26%,an 8 p

4、ercentage-point increase,putting it level with public trust at 26%.Meanwhile,concern about disinformation dipped from 36%to 32%,suggesting the threat landscape is widening rather than consolidating around a single issue.A majority say misinformation is making reporting harderMore than half of journa

5、lists say misinformation has complicated their work over the past year.14%say it has made reporting a great deal more difficult,while another 42%say it makes reporting somewhat more difficult.In contrast,30%say not much and just 9%say not at all.Most journalists say their work feels meaningful,but n

6、early half say its exhaustingJournalists are far more likely to describe their work as meaningful than anything else,with 65%selecting that option.Still,the emotional picture is mixed.47%say the job feels exhausting and 38%say it feels precarious,while 43%find it rewarding and 32%say it feels exciti

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